Courvoisier Social Media
Courvoisier rebranded entirely in 2022, taking the visual identity towards a sleek and sophisticated design with roots in the brand’s rich history. This gorgeous new direction gave us an opportunity to refresh the brand’s social channels to reflect this chic new style.
CLIENT: Courvoisier Cognac
AGENCY: Katlist
INVOLVEMENT: Creative direction, storyboarding, casting, project management, graphic design
The idea was to incorporate the Courvoisier Red as a staple within the imagery, slowly introducing our audience to this as a recognisable brand asset.
I wanted to execute this in a variety of ways, to ensure the channel felt unique and aligned with the Joie de Vivre spirit of the cognac. This included incorporating calligraphy onto imagery, and engaging with an illustrator to add her artistic touch to the photographs.
Our client was so happy with the new creative direction of the channel, that they implemented the calligraphic typeface into their brand guidelines, and have began conversations with the illustrator to further cement her inclusion in the brand world.
During two large photoshoots, I directed a range of new social content for the channels, including still and video advertising. I oversaw the creative direction of the campaigns, and managed the post production with our photographer and videographer.
