CÎROC x Bimini
CÎROC collaborated with drag artist, Bimini, on a bespoke bottle design.
To celebrate, we threw a raucous party celebrating all things unique, weird, and LGBTQ+! The space was
curated meticulously to reflect the bottle design, and celebrate the colours of the trans flag.
CLIENT: CÎROC Vodka
AGENCY: Katlist
INVOLVEMENT: Creative direction, project management, packaging design, graphic design
I ensured Bimini’s vision and identity could really shine through the design: celebrating the colours of the trans flag through the union jack, in a raw, punk aesthetic. The bottle’s messaging reflect’s Bimini’s core values: “Celebrate your Special” and “Unleash the Unique” which we displayed in bold, mismatched type to reflect the grunge vision.
I designed a bespoke gift box to accompany the bottle which was sent to attendees of the launch event. The box featured blue & pink iridescent foiling on the logo, alongside punchy graphics that remained cohesive with the bottle.
I created a bespoke logo lockup for the event, to be used across all collateral and throughout the venue. The aim was for it to feel like Bimini’s personal handwriting, featuring love hearts as the dots to showcase their loving and accepting nature.
The main party area featured myriad disco balls, spray painted with blue and pink, hanging from the roof. Large portraits of Bimini with their bottle looked out over the party. I worked closely with the lighting technicians at the venue to ensure the blue and pink theme would continue across the lighting. To make use of the many mirrors throughout the space, we affixed graphics from the bottle design, which made for fantastic photo opportunities for guests.
The VIP area was adorned with pink and blue furs, disco ball ice buckets, and dried flowers. The branded backdrop made for great visibility within VIP guests instagram posts.
The event decor was a huge success, with attendees capturing and posting a wide array of photos throughout the night, which ensured for great brand visibility. Guests were complimenting the playful nature of the decor and the attention to detail with all creative additions.
VIP guests would attend a private dinner before the party began, which we decorated extensively. This included a custom logo lockup projection, custom printed union jack table cloth, fluffy pillows, dried flowers, and pink and blue polaroid cameras for guests to capture photos with.
We collaborated with The Flashpack to create an interactive photobooth experience that aligned with the creative of the event, and embodied the playful and fun nature.
The set was designed to be one big fluffy room, that gradually gets smaller towards the end to play with the proportions and create a sense of scale.
The graphics from the bottle were placed in ornate gold frames to adorn the walls, with a portrait of Bimini at the very back.
The photobooth was used extensively, with queues throughout the night! Many users even posted their videos to instagram, garnering an even larger social visibility for the brand during the night.
