CÎROC x Amelia Dimoldenberg
To launch the collaboration between CÎROC Vodka and internet interview sensation, Amelia Dimoldenberg, we threw a Valentine’s party. The idea was for this to be held the day before Valentine’s day so one could find love on the dance-floor,
whilst sipping on delicious CÎROC cocktails of course!
CLIENT: CÎROC Vodka
AGENCY: Katlist
INVOLVEMENT: Creative direction, project management, packaging design, graphic design
I worked closely with Amelia’s team to align on creative vision and allow the magic of the party to come to life. This included the design of a bespoke limited edition bottle and gift box to be gifted to attendees.
My favourite part of the event was the ‘love note station’, where attendees could write a love note to anyone else at the party by ‘posting’ them through the postbox.
I designed these to resemble vintage post cards, complete with a bespoke Amelia postage stamp. These stamps were a hit with the crowd, with party-goers affixing these to multiple locations (including their phones).
Amelia picked a fun selection of these notes and read them out to the whole party.
We collaborated with The Flashpack to create an interactive photobooth experience that embodied the spirit and style of the event. The set needed to fit seamlessly into the venue itself, and work within the spatial limitations.
The concept was to resemble a retro style valentine’s day dinner
date, complete with white tablecloth and red roses. There were props on the table for guests to interact with, which made for
some fun outputs.
To ensure the output would feel cohesive within the space, I took inspiration from the 70s wedding photography adorning the walls, and advised for the grading to feel more subdued, with film grain
and scratches to be applied to the imagery.
The booth was a hit, with celebrities such as Maude Apatow, Francis Bourgeouise, Oobah Butler and Harriet Rose all getting involved!