Match Day Party Fouls
Haig Club aligns itself closely with the football community, due to the involvement from their brand partner David Beckham. As the world cup was approaching, it was crucial that we aligned to this key cultural event on our social channels to engage our audience and participate in the discussion.
Due to no involvement in the actual world cup, we were unable to mention this directly, but still needed to come up with an engaging social media campaign during this period.
CLIENT: Haig Club Whisky
AGENCY: Katlist
INVOLVEMENT: Creative direction
As Haig Club were looking to push the at-home drinking occasion, my idea centred around the match day viewing party. The concept was to call out certain ‘party foul’ behaviours at such a party: double dipping a chip, calling it ‘soccer’ instead of ‘football’, etc. We would then invite our audience to vote on whether the foul was worthy of a yellow or red card.
Due to the available budget, we weren’t able to capture any content for this series and were limited to stock imagery. To ensure a cohesive visual identity across the campaign, I opted for a cohesive visual treatment of black and white backgrounds featuring the ‘foul’ in colour, alongside graphic brush stroke text and illustrated visual elements to align with the overall look & feel of the Haig Club social channels.
