Casamigos Serves
Casamigos Tequila is all about enjoying and sharing the liquid with friends. A big part of their brand is about enjoying it over a meal, and pairing the products with food.
To embody this essence, I lead a photoshoot to capture a range of content to be used on paid social media. The brief was to shoot beautiful product-focused imagery, alongside some fun yet informative ‘How-To’ videos on their key serves.
CLIENT: Casamigos Tequila
AGENCY: Katlist
INVOLVEMENT: Creative direction, storyboarding, casting, project management, producer
A significant challenge faced during this project was a low budget. This meant the shoot could only happen over one day, even though we had a lot of content to capture: 5 videos, and 5 stills featuring completely unique set-ups.
To overcome this challenge, I had to organise a tight-knit call sheet, maximising the short time that we had. This involved setting up of the stills whilst capturing the video content, and vice versa. I also ensured that key shots in the videos could be captured once and used throughout all of the ads - such as shaking the cocktail, and bottle shots.
Our client was so impressed with the outcome of the shoot, that they used the contents as ‘best in practise’ examples to show other agencies.
To see all videos, please click here.
