Influencer Gifting
I revolutionised the way we approach PR and Influencer gifting as an agency. What went from simple, gift focused packages evolved into bespoke gifting experiences that celebrated the product in a unique and exciting way.
Initially having outsourced packaging from overseas, the packaging was cost effective but looked cheap. I sourced a local producer with whom I built a strong and fruitful working relationship. Together we have worked to deliver outstanding gifting results, which has become the unique selling point for the agency.
CLIENTS: CÎROC Vodka, Casamigos Tequila, Haig Club Whisky
AGENCY: Katlist
INVOLVEMENT: Creative direction, graphic design, packaging design, project management
For the launch of limited edition flavour variety, CÎROC Passion, I conceptualised a game-changing giftbox that quite literally shone a light on the product. Utilising layered organic acrylic shapes featuring LED lights to illuminate, this packaging experience focused on ‘Letting Your Passion Shine Through’. The results were fantastic - the influencers were incredibly impressed with this one-of-a-kind PR giftbox and were eager to share to their instagram stories - gaining over 1.9 million story views - an increase of 36% from the previous gift box.
When CÎROC launched their limited edition flavour, Pomegranate, the launch date fell near Halloween. As this aligned nicely with the rich flavour notes, and deep red appearance of the bottle, I decided to create a Halloween themed package to treat our recipients to a spooky gifting experience.
The giftbox featured a rich red outer sleeve, with a spider web die-cut detail - allowing the giftee to peek through the sleeve to see the gifts included. To continue the Halloween moment, we included gold glass goblets, a vial of red ‘blood’, and some edible gold glitter to add some celebratory fun.
This unique gifting experience was widely shared online, boasting over 3.2 million story views on instagram.
CÎROC Pomegranate
Haig Club Christmas
For Christmas, Haig Club released a limited edition festive bottle, designed by David Beckham himself. To celebrate the launch of this unique bottle, we were asked to create a gifting package hero-ing the key serve of the season: the Winter Spiced Espresso Martini.
To capture the excitement of Christmas in this package, I played with the concept of a Christmas giftbox, designing the exterior to appear wrapped like a gift. Then, once opened, the box would open out in a dramatic fashion to showcase the beautiful bottle alongside all required ingredients to make the Winter Spiced Espresso Martini. Featured on each side was information including the recipe, and a festive message from David Beckham himself.
Casamigos Christmas
Around Christmas time, Casamigos had planned some influencer events, at which they planned on giving everyone a gift.
I created this festive carrier box, as this was easily transported from the venue, and showcased the three miniature tequilas beautifully.
Each mini bottle also featured a ribbon on the lid, allowing them to be used as Christmas baubles.