CRISP Beer
Packaging concept for a fresh new craft beer.
I had researched the trends within the industry, and noted that the traditional stoic designs of a standard beer brand were being evolved into more modern, artistic, engaging and unique designs.
My objective here was to bring a very vibrant and fresh approach that would attract unisex customers with an eye for style, as well as continue to appeal to a broader audience.
CLIENT: Steampunk Consulting
AGENCY: Freelance
INVOLVEMENT: Creative direction, graphic design, project management, client liaison
The can is designed to be engaging, and to encourage the consumer to revolve it to view every detail.
I created designs for two beers within the same range - a Red Ale and a Pale Ale.
My approach was to create lively designs which would leap off the shelf individually, yet still remain cohesive as part of a range.
